COLORS & Your Brand

If you ask my 8 year-old daughter, "what is your favorite color?" she would readily reply, "the rainbow."  In understanding the psychology of color, you would know that her response goes hand in hand with her personality and how she perceives the world around her. She is a diverse, inquisitive young girl, who wishes to have the world as her friend.

Randi Bale, an Organizational Specialist, wrote an article, The color purple (or orange, or blue, or pink…), this past week, on the importance of color in our life. She views color as a strategy to help people and small businesses become organized and take control of their schedules and business. 

Color defines us all. Some people who say they do not like colors usually would follow with, "I like plain white." They prefer the color white and forget that "white" is a color and a powerful color at that. So powerful that it can cause your mind to wander off. So ask yourself, "do I want my consumer to wander off or stay with me?" 

There is nothing wrong with preferring the color white. It is a color of purity, simplicity and innocence. I prefer white as a main color, as well. The key strategy is to incorporate other colors to help enhance your message and engage your consumer. 

Image Source: insidea

Why is color so important for your business?  

Color stimulates the senses, instantly conveying a message like no other communication method. It plays a major role in memory recall and exhibits emotions and behavior within your consumer.  

The color of your product has the ability to determine how people perceive the brand. Most people prefer brands which can be recognized easily. This is why companies are so color conscious when it comes to their products and packaging.

While designing your brand and website, color works in your favor.  You should choose colors based on the personality of the product/service you provide. Ask yourself, "what emotions do I hope to trigger?" 

The colors of your website and logo should stand out from your competitors so that it may be recognized and differentiated by your consumer. So when choosing colors for your brand, think about what it is your brand stands for and what message you are trying to communicate to your consumer.  

What are your colors communicating?

created by Anabel Damstrom