A Review

Leveling the Playing Field: A Small Business Guide to Generating Leads on LinkedIn by Craig Smith

There are many guides out there that provide step-by-step instructions on how to use LinkedIn. I have yet to come across a guide like that of Craig Smith's. Craig Smith demonstrates how optimizing your LinkedIn handle will help your business compete against your competitors. 

This guide provides its readers with simple and savvy tips on how to engage your network and how to take advantage of your LinkedIn handle as a marketing tool for your business. Some of the tips that Craig Smith highlights include targeting posts, promoting your LinkedIn handle through other social networks, how to promote via e-mail, etc. (I won't spoil it for you).  

The best component of this guide is that it is straightforward and a quick read. This is essential for the busy business owners.  

I highly recommend Craig Smith's book for any LinkedIn member who is looking to optimize his/her LinkedIn handle. You may purchase Smith's book at Amazon.com for $2.99. It is well worth your buck. You may also follow Craig Smith's website, where you will find other great tips and advice for marketing your business.